Samantha DeWeese

Marketing, analytics, and storytelling.

I build marketing programs, brand strategies, and creative campaigns, while dabbling in poetry and fiction on the side. I am currently a Marketing Coordinator and Associate Editor at Platypus Media in New York.

See my work Get in touch

About

I'm a marketing student at Fordham University's Gabelli School of Business with a minor in creative writing, graduating May 2027. I like working at the intersection of data and creative work, whether that's analyzing SEO, sales, or customer data to optimize marketing strategies. Sometimes I just like to write a poem on Saturday mornings.

At Platypus Media, I've developed SEO and media monitoring tools using Python, led the brand launch for a new publishing imprint, and created social and advertising content across platforms. I've also interned at Guilford Press and The Center for Fiction.

Outside of work, I write poetry and fiction (I studied at NYU Paris in summer 2024), manage the budget for Fordham's literary magazine, and build side projects like Squeakyturtle, a budget tracking app I made with Claude Code.

AI & Development

Claude Code, Gemini, Python, Runway

Digital & Web

SEO & analytics, Excel, Stripe, Framer, Wix, Google Workspace

Design & Production

InDesign, Photoshop, Premiere Pro, Audition, Canva

Marketing & Strategy

Social media, market research, audience segmentation, brand positioning, Amazon Advertising

Work

Selected projects in marketing strategy, analytics, web development, and content creation.

White Finch Press homepage White Finch Press about page White Finch Press FAQ section White Finch Press Affirm financing integration White Finch Press Affirm financing details
Brand & Web

White Finch Press, Platypus Media

Led site design, copywriting, and Stripe payment integration for White Finch Press, a new hybrid publishing imprint at Platypus Media releasing September 2026. Set brand positioning based on competitive market research.

  • Site design and development using Framer
  • Brand positioning and competitive analysis
  • Stripe payment integration
  • Marketing copy and launch strategy
FramerStripeCopywritingBrand Strategy
Squeakyturtle home screen with budget categories and savings Squeakyturtle card pack ready to open Squeakyturtle card reveal animation Squeakyturtle card collection grid
Web Development

Squeakyturtle, Budget Tracker PWA

Built a personal budget tracking web app from scratch using Claude Code. Integrates with bank and credit card accounts through Plaid.

  • Plaid integration for account data (Amex, bank accounts, etc.)
  • Gamified budgeting with a card reward system — staying under spending goals unlocks collectible cards
  • Built with Claude Code for AI-assisted development
HTMLCSSJavaScriptPlaidClaude Code
Salt + Stone spec ad
AI & Advertising

Salt + Stone Spec Ad

Spec brand advertisement created for a marketing visuals course. A fast-paced sequence of athletes in motion with products appearing subtly at the end. Led concept development through AI prompting and edited in Adobe Premiere Pro.

  • Text-to-image and image-to-video AI generation
  • Advanced prompt engineering for cinematic control
  • Edited and scored in Premiere Pro
Premiere ProGeminiRunwayAI Prompting
A Family for Zoya Teacher's Guide cover Teacher's Guide zoo research activity page Teacher's Guide discussion and background page World Breastfeeding Week social media graphic
Content & Design

Content and Design, Platypus Media

Create social content across Instagram, TikTok, and LinkedIn to drive organic engagement. Design marketing materials including an NGSS-aligned teacher's guide with original classroom activities for STEM curriculum integration.

  • Video reels, graphics, and copy for social platforms
  • Teacher's guide design with original STEM activities
  • Cross-platform content strategy
CanvaPhotoshopInDesignSocial Strategy

Creative Writing

Fiction, poetry, and essays. I studied fiction at NYU Paris and serve as treasurer of Fordham's Ampersand Literary Magazine.

Fiction

Short stories, comics, and other fiction.

Poetry

Selected poems.

Essays and Cultural Writing

Essays on modern culture, media, and the publishing industry.

Contact

I'm open to opportunities in marketing, analytics, and content strategy in New York and beyond.

deweese.sed@gmail.com LinkedIn